1. You will have permanent ‘headphone hair’. Try as hard as you like, you will always end up with dreadfully flat hair at the end of a voicing session. We learnt early on that it’s a waste of time trying to fix it, because it always comes back. 2. You become germ-phobic. Let’s face it, […]
5 ways to create killer content that stands out
How to take your content marketing to the next level in 2015 by Guest Blogger, Clare Doolan Content marketing’ is a buzzword that is wayyy overused. I sometimes cringe when I look at my Twitter feed and see dozens of articles hashtagged ContentMarketing. Once, used by only the savviest marketers, it is now an essential […]
Don’t Let Bad Audio Ruin Good Video
Vine, YouTube, Instagram. Videos are everywhere online. And what’s more, we really like them. 75% of people now share video content, and usually via social media. But it’s not just videos of cute pets and street pranks that go viral. Business videos like adverts and infomercials can be just as effective. Just ask John Lewis! […]
Top 3 Reasons To Use Audio Testimonials
Imagine hearing a sales pitch as part of a glossy, corporate advert – it might make you sit up and take notice but it won’t always guarantee a sales conversion because you’re well aware by now that adverts are designed to make goods and services look impressive. Now, imagine you hear the same pitch but […]
4 Facts You Need To Know About On-Hold Messaging
It’s amazing how many businesses overlook on-hold messaging when trying to improve their marketing strategy. It’s one of the most effective means of content marketing and is extremely cost effective. If you’re still dubious – here are 4 facts you need to know: 1. 84% of callers prefer messages on-hold to other options. Think about […]
What Roy Keane Tells Us About Call Greetings
There’s a much-publicised passage in the newly released autobiography of former Manchester United footballer Roy Keane that tells us a lot about call greetings. In it, the then Sunderland manager is planning to sign a player named Robbie Savage and so attempts to call his transfer target. His call goes straight to voicemail, where he […]
The Importance Of Seasonal Content
The Times They Are a-Changin’ – Bob Dylan Indeed they are. Here at Voice Takeaway HQ in the UK, the arrival of Atlantic storm Hurricane Bertha has reminded us that summer won’t last forever. What’s more, the leaves have started to turn a distinctly duller hue, and the evenings are noticeably drawing in. Now, you […]
Why Is Podcasting So Popular?
“Now you have the power to connect with a new audience through the power of audio” – Jenny Brewster This is a guest blog by Jenny Brewster, founder of ‘The Podcast Academy’; Wow, podcasting is rising out the ashes all of a sudden – but why? Podcasting is becoming so popular here in the UK […]
Audio Marketing For Beginners
Audio marketing is taking off – but for many business people it is still something of a mystery. In this blog, we aim to answer what audio marketing is, why you should be using it and how to do so. What Is Audio Marketing? Audio marketing is exactly what is sounds like – the use […]
3 Ways To Use Audio At Events
Audio can be used in a variety of contexts, and business events are increasingly among them. Here are a three quick business scenarios in which audio can be applied to good effect. Annual General Meetings AGMs can often be quite dry affairs, so the use of audio for announcements and information can help liven up […]