Audio Marketing For Beginners

Audio marketing is taking off – but for many business people it is still something of a mystery. In this blog, we aim to answer what audio marketing is, why you should be using it and how to do so.

What Is Audio Marketing?
Audio marketing is exactly what is sounds like – the use of audio for promotion and marketing. This includes everything from radio adverts to on-hold messaging, events voiceover to website audio.

Why Should I Use It?
Many people are auditory in nature and so appealing to their sense of sound can be a far more effective way of marketing a product or service than more traditional means of marketing. Also, in today’s competitive market, the use of effective audio marketing can help your business stand out from the competition.

How To Use It?
Audio marketing can be deployed in a number of ways, but if you’re a small or medium sized business just starting out with it, why not make use of these three staple audio marketing techniques.

  • An audio logo: a short sonic image that captures the essence of your brand and can be used at events, on your website, at the start of your videos and in adverts. Just think of the McDonald’s “I’m lovin’ it” jingle.
  • A call greeting: make sure your answer-phone messaging contains more than just a dry voice. Hire a professional voiceover artist to record a carefully scripted message to give your callers all the information they need whilst conveying the professionalism of your brand.
  • On-hold messaging: in stead of simply playing cheesy old songs to your on-hold callers, create some on-hold messaging to inform them of your latest offers, products and online presence.
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