Imagine hearing a sales pitch as part of a glossy, corporate advert – it might make you sit up and take notice but it won’t always guarantee a sales conversion because you’re well aware by now that adverts are designed to make goods and services look impressive. Now, imagine you hear the same pitch but […]
Author Archive | Tom Potter
4 Facts You Need To Know About On-Hold Messaging
It’s amazing how many businesses overlook on-hold messaging when trying to improve their marketing strategy. It’s one of the most effective means of content marketing and is extremely cost effective. If you’re still dubious – here are 4 facts you need to know: 1. 84% of callers prefer messages on-hold to other options. Think about […]
What Roy Keane Tells Us About Call Greetings
There’s a much-publicised passage in the newly released autobiography of former Manchester United footballer Roy Keane that tells us a lot about call greetings. In it, the then Sunderland manager is planning to sign a player named Robbie Savage and so attempts to call his transfer target. His call goes straight to voicemail, where he […]
The Importance Of Seasonal Content
The Times They Are a-Changin’ – Bob Dylan Indeed they are. Here at Voice Takeaway HQ in the UK, the arrival of Atlantic storm Hurricane Bertha has reminded us that summer won’t last forever. What’s more, the leaves have started to turn a distinctly duller hue, and the evenings are noticeably drawing in. Now, you […]
Why Is Podcasting So Popular?
“Now you have the power to connect with a new audience through the power of audio” – Jenny Brewster This is a guest blog by Jenny Brewster, founder of ‘The Podcast Academy’; Wow, podcasting is rising out the ashes all of a sudden – but why? Podcasting is becoming so popular here in the UK […]
Audio Marketing For Beginners
Audio marketing is taking off – but for many business people it is still something of a mystery. In this blog, we aim to answer what audio marketing is, why you should be using it and how to do so. What Is Audio Marketing? Audio marketing is exactly what is sounds like – the use […]
3 Ways To Use Audio At Events
Audio can be used in a variety of contexts, and business events are increasingly among them. Here are a three quick business scenarios in which audio can be applied to good effect. Annual General Meetings AGMs can often be quite dry affairs, so the use of audio for announcements and information can help liven up […]
Using Audio To Boost Online Traffic
This is a guest blog from Tom Benedict, co-founder and director of Britain’s Best Home, a property portal showcasing some of the UK’s most luxurious homes. A few years ago, my business partner and I were wondering what would be the next “Big Thing” in online marketing. We’d done everything known to mankind but were looking […]
Using Audio To Enhance Film
Businesses are waking up to the power of video to communicate their message. From online adverts, customer testimonials to in-house productions for staff messages or events, video is continuing to gain relevance. Yet oftentimes the difference between a bad video and a good video is nothing to do with the picture quality or production values […]
5 Reasons To Use Presentation Audio
We’ve all sat through dry and dull presentations in our time, be it a client pitch, in a business meeting or at an interview. Whenever the content of the presentation is dull it can seriously harm its chances of success – so here’s a tip for spicing things up a bit and increasing your prospects […]