How many marketing messages do you see every day? Tens, if not hundreds. Consumers are now much more savvy about when they are being marketed to and with recent research finding that humans have a shorter attention span than goldfish, it’s important to market your business correctly and use those precious eight seconds well.
With so much ‘noise’ for consumers to work through, it’s a good idea to appeal to their visual and aural senses. Video has become a huge part of businesses’ marketing strategies, but what about audio? Is that really being used to its full potential? We don’t think so – and we want to change that.
A brand – your company – can be audibly branded. Done well, it can attract new business and increase customer awareness. But what exactly is ‘audio branding’? And how can it help your business to better achieve its potential?
What is ‘audio branding’?
Essentially, it’s all the ways you use audio to build your business’ brand identity. Some common examples include:
- Music played in your office / shop / work environment
- Music and voiceovers used in your company presentations and/or advertisements
- Radio advertising jingles
- Audio logos
- Voiceovers
Wherever audio is used to promote your brand’s identity, that’s audio branding.
How will audio branding help your business?
Think about visual branding; the sort you see on a daily basis. That helps to raise awareness and build your brand. It’s the same with audio branding. If you want to improve awareness of your brand and bring in new business, audio can do that.
If you are interested in using audio branding to help your business, audio specialists Voice Takeaway (that’s us) can help. Our experienced team of professionals can create your audio branding and produce it to the highest standard. Our production team is on hand to mix your audio with music, sound effects and voices.
We’re here to help your business get the most from its audio. Contact us now for more information; we’re more than happy to talk through your project.
Email us at hello@voicetakeaway.com or give us a call on +44 (0)333 21 00 221.
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