We’ve discussed the importance of on-hold messaging in the past, arguing that it’s one of the most cost-effective means of content marketing. Many of our clients ask our advice on messaging, whether it’s guidance with script-writing or suggesting which voice would work best for their business. When putting your on-hold messaging together, it’s vital to […]
Tag Archives | content marketing
Is it time to get rid of business voicemail?
Voicemail has got a bad reputation in recent years. We’re told people don’t like leaving messages and that most people don’t like listening to them either. So is business voicemail on its way out? Well, we don’t think so. In fact, in some cases voicemail can open up another avenue of communication between you and […]
How audio branding will help your business
How many marketing messages do you see every day? Tens, if not hundreds. Consumers are now much more savvy about when they are being marketed to and with recent research finding that humans have a shorter attention span than goldfish, it’s important to market your business correctly and use those precious eight seconds well. With […]
5 ways to create killer content that stands out
How to take your content marketing to the next level in 2015 by Guest Blogger, Clare Doolan Content marketing’ is a buzzword that is wayyy overused. I sometimes cringe when I look at my Twitter feed and see dozens of articles hashtagged ContentMarketing. Once, used by only the savviest marketers, it is now an essential […]